Senior Manager, Direct Response Fundraising

Website oceana Oceana

Environment, Climate, Conservation, Oceans

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Since its founding, Oceana has expanded its campaigns to nine coastal countries and the European Union and protected nearly 4 million square miles of ocean.

Supporters around the globe power Oceana’s campaigns to protect and restore the world’s oceans. Driving Oceana’s direct-response fundraising directly enables Oceana to leverage its technical and policy expertise to ensure the survival of some of the world’s most precious resources, habitats, and wildlife.

The Senior Manager of Direct Response Fundraising oversees the day-to-day operations of Oceana’s direct response fundraising efforts, raising critical funds from new and existing donors, and utilizing a multi-channel approach to online and offline donors. Oceana relies on direct fundraising through its 1.5million “Wavemakers” (email subscribers) for the success of its mission- critical campaigns to achieve meaningful policy changes to protect the oceans. This new position oversees a Donor Stewardship Specialist and working closely with the broader digital marketing team, they work to expand the organization’s outreach and retention of low-dollar and mid-level donors to enable Oceana to raise critical funds for the organization and its campaigns. This includes day-to-day management and coordination of all channels, including email, SMS, direct mail, advertising, telemarketing, and monthly giving.

The Senior Manager of Direct Response Fundraising manages digital and offline renewal, upgrade, reactivation, and stewardship fundraising campaigns aimed at securing and retaining one-time and monthly donors. This includes overseeing the management of the creative and copy approval processes and interdepartmental relations.

The Senior Manager of Direct Response Fundraising reports to Oceana’s Director of Digital Marketing and has high visibility across Oceana’s senior leadership team. They work closely across the organization, including with the development, accounting, IT, policy, and global marketing and communications teams and their leadership is instrumental in maximizing the impact of Oceana’s mission, ensuring the sustainability of our oceans for future generations.

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